Images for the Future
Business Model Innovation: Engaging the Audience
This workshop is centered around the (business)models 'cooperation' and 'participation'. Cooperation refers to working together with a broad spectrum of parties both in and outside ones own sector to establish service innovation. Participation refers to cooperation with end-users for the cocreation of services and collections. In the framework of the workshop participants will be invited to develop a concept centered around one of the two models for their own institutional context.
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Harry Verwayen is senior advisor on heritage innovation and project manager for ‘Images for the Future’ at Knowledgeland. In his work Harry mainly concentrates on the question of how to optimize disclosure of digital cultural heritage. Harry looks past the challenges that digitization of photos, films and writings pose to questions regarding the what, where, and how of implementing content that emerges from digitization. What does digitization mean for copyrights? What kind of business models are possible to make content widely available whilst ensuring revenue? What are the characteristics of successful innovative services? In short: Harry’s work is concerned with how we can profit from investments into our cultural heritage, as a society and as a knowledge economy.
Thijs van Exel is a colleague of Harry Verwayen in think tank Knowledgeland. Thijs is responsible for the communication and positioning of the Images for the Future project and the Knowledgeland brand. Through Images for the Future (www.imagesforthefuture.org), Thijs is involved in the development of several innovative concepts. One of his latest projects is MapIt1418.nl, an initiative of the Dutch National Archive (www.nationaalarchief.nl) and Knowledgeland. The focus of this project is on involvement of the crowd in adding geographical information to archive images of the Great War (1914-1918).
